Oxford, United Kingdom, 31 August 2023 – FluoRok, a deep-tech start-up company developing revolutionary processes to access fluorochemicals in an efficient, safe, clean and sustainable way, today announces the appointment of Dr Robert (Bob) G. Syvret as an advisor.  With his extensive industry experience, Bob will provide pivotal support as FluoRok shapes strategy to commercialise its transformational technology allowing efficient, safe, sustainable access to fluorochemicals crucially without the traditional intermediate production of highly toxic hydrofluoric acid.

Bob is a world-renowned fluorine chemist with over 35 years of industrial experience creating new fluorinated molecules, developing new process technology and commercializing several new high-value fluorochemical products.  For his full profile click here.


Dr Bob Syvret said, “I’m honoured to serve in an advisory role to FluoRok and to help the company industrialize this game-changing fluorination technology.”

Dr Gabriele Pupo, FluoRok’s CEO said, “I am delighted to welcome Bob as an advisor to FluoRok.  His remarkable experience and expertise will be invaluable in enabling FluoRok to revolutionize the fluorochemical industry and create a better, safer, cleaner world.”

About Fluorok – FluoRok is a start-up company based in Oxford, UK and focused on fluorochemical R&D, manufacturing and licensing. It develops novel and transformational technologies to access fluorochemicals in an efficient, safe and sustainable way. Founded in 2022, the company builds on decades of research in the laboratories of Professor Véronique Gouverneur at the University of Oxford.

FluoRok’s proprietary technology directly employs fluorinated waste material or naturally occurring fluorite mineral as a source, to access high-value compounds that are key to the world’s energy transition, our global food supply, and our health. Its innovative solution reduces energy requirements, lowers CO2 emissions and enables reshoring of fluorochemical manufacturing due to intrinsic process safety. 

FluoRok is backed by Oxford Science Enterprises, an independent, billion-pound investment company, that funds transformational businesses via its unique partnership with the University of Oxford.

Contact – Gabriele Pupo, Ph.D. or Clare Simpson,, +44 (0)1865 309668